Hi. Grace here, reporting from London.
Cath Kidston is a British designer who has changed the whole British teen look towards vintage florals and wellies. She opened her first shop in 1993 in Holland Park (east London). She started by selling vintage wallpapers and fabrics. Since then her fashion empire has grown considerably. She now has just under 30 small stores in England.

Each store has the warm countryside feel that Cath tries to get across in both the fashion merchandising and the store itself. She is best known for her bags and purses but also does a range of clothing. I love most of her bags and purses but her clothing isn’t really known very well over here.
I personally prefer the rucksacks and shoulder bags (book bags) over her clothing. I think that Cath Kidston is a very important company because I feel that it reflects youth in England and she has changed the way that the modern British girl wants to dress. She has started a new fashion and I think that she has influenced and inspired a lot of other people to go for their dreams.
Grace is a thirteen year-old fashionista who writes sporadic posts for FashionClub.com Daily from her home in London.