Mesquite High School FIDM Fashion Club President Cassidy Sonnemann won the MyFIDMFashionClub Scholarship Contest—one year tuition to attend FIDM! She starts her senior year in the fall, and plans to move from Arizona to attend FIDM when she graduates!

When asked about her proudest accomplishment, she said:

"I would have to say getting accepted to FIDM and also receiving a full year’s tuition based on a project I entered into a contest is a huge accomplishment. Winning the contest has given me this amazing opportunity to follow my dreams and get the education I want, which will guide me to the career I want. Also this past year I have attended the East Valley Institute of Technology (a technical school for high schoolers) for their Fashion Interiors and Textiles program and designed/created a mini collection for a big fashion show."

Read her entire interview on


This just in: Dannijo is branching into footwear! If their shoes are anything like their jewelry (translate: completely amazing), we are going to go crazy over them. The collection will hit the market in spring 2015, so we have time to imagine the glory!

You'll never guess who they selected as their licensee. It's the same company who did footwear for L.A.M.B. and Badgley Mischka. It's a company called Transparent Footwear Inc. and they are experts, so our expectations are sky high.


We just discovered that one of our favorite fashion labels, SKOT Apparel, was launched by two sisters, one of which is a grad from FIDM!

Mariel Armstrong graduated from FIDM's downtown Los Angeles campus, and launched SKOT with her talented sister Lauren. This just brings a huge smile onto our faces. We're talking giant, colassal grin. Like ear-to-ear-cheeks-hurt kind of experience.

Have you ever seen such cute skirts? They are so perfectly amazing.

Find out more about FIDM and kickstart your career.


This is exciting! FIDM Grad Paul Hagopian has teamed up with FIDM Fashion Club for a series of designer blog posts! He's an American entrepreneur and designer who founded the men's denim line, Shade55—and he's so inspiring. Check it out...

A son of immigrants, and a strong believer in the American Dream, Paul shares his story of influencing factors that helped successfully shape his career as a designer and owner of Shade55.

Paul understood the true meaning of individual initiative by observing his two immigrant parents who fled political violence in Lebanon and came to America to start a new life. His lineage includes generations of tailors, including his dad, who worked with Paul's uncle at a clothing manufacturer. He eventually started a company called Cotton U.S.A. where Paul gained more experience.

Growing up watching his dad work in tailoring, Paul felt as though he was born with a “needle and thread in his hands.” He helped his dad in the factory, and as a young boy, assisted in customer service and the shipping department. From this, he gained more experience in the industry and became intrigued by the art of making clothing. He knew that a career in fashion was the path for him and decided then and there to pursue it at any cost.

When he became older, he attended FIDM and took a two-year program in apparel manufacturing. At FIDM he learned the academic skills he needed to combine with his hands-on industrial experience to launch a career in fashion design. He took a job at Joe’s Jeans, where he learned that he could combine the influence and teachings his dad gave to him and apply them to a different type of denim business. 

During the height of the recession, Paul decided to move from Joe’s Jeans to start Shade55. His inspiration came from a desire to put Americans back to work and create jobs here by basing the entire manufacturing process within the U.S. He uses no imported goods, nor does he ship any work overseas, like so many other companies do. Paul knew it was fundamental to his moral fiber to “keep denim here,” and keep Shade55 American!

Thus the foundation for Shade55 was made, and Paul continued his hands-on, quality-driven, non-corporate approach to managing a denim company. He realized that women had always been the primary focus of fashion, with a de-emphasis on men, and he wanted to reverse that with Shade55. He believed that men needed their own identity, and that denim was the staple of American men, from cowboys to urban professionals.

Shade55 is available in stores across the country. The line’s success has its roots in Paul’s experience growing up observing the apparel industry first hand, to gaining academic experience at FIDM, and combining the knowledge to create an original, unique men’s denim line that celebrates American craftsmanship!

Stay tuned for more!

Lucy Hale + Hollister

Fans of Lucy Hale will soon get to see their favorite actress and singer in a whole new role--fashion designer. Hollister has tapped the Pretty Little Liars star, not to be the face of a new campaign, but to design a capsule collection in a two-part collaboration with the label. The collection is inspired by Hale's personal style (although we totally wouldn't mind if it was inspired by Aria Montgomery, her PTL alter-ego), and will include dresses, skirts, leggings and tops. Tapping Hale for its first-ever celebrity collaboration is part of Abercrombie & Fitch's plan to rebrand the Hollister label to compete with fast fashion retailers like Forever 21, H&M, and Zara. Look for the first installment of the Hollister + Lucy Hale collection in very limited quantities starting this Friday, August 8.

  Drew Barrymore Flower Beauty Fragrances
We've wondered and waited, and now it's confirmed--Drew Barrymore is adding fragrances to her Flower Beauty line. The Flower Fragrance Collection features a trio of perfumes, called "Cherished," "Radiant," and "Sultry," and is described as "scents that capture the joy of life and love, in all of its meanings." Unlike other celebrity fragrances (think Paris Hilton and Britney Spears), Barrymore isn't going to be front and center of the ad campaigns for this collection, but instead, she's letting the Flower brand blossom on it's own. Look for the Flower fragrances in Wal-Mart stores starting in October.

Shark by Tara

And if you're into Sharknado, Tara Reid, the film's star, has created a fragrance just for you. Shark by Tara incorporates "a plethora of lavender colored flowers," according to the actress' website, and retails for about $25. If you're into it.

Marc Jacobs Beauty Lust for Lacquer

We're not ashamed to admit that we've been obsessed with the Marc Jacobs beauty line since it launched, but obsession may be an understatement when it comes to the Lust for Lacquer Lip Vinyls. They're infused with all kinds of goodness like antioxidants and essential oils, which we never knew we could love so much, plus they've got just the right amount of color and tons of shine. They're pretty much the perfect glosses.


Fragrance designer André Barnwell, who teaches Fundamentals of Fragrance in FIDM's Beauty Industry Merchandising & Marketing Program, is our guest beauty blogger, reviewing fragrances and reporting on fragrance trends. André says...

Iconic fashion designer Karl Lagerfeld debuts his newest signature fragrance for women, Karl Lagerfeld, inspired by the contemporary women’s modernity and sensuality. Karl Lagerfeld for her has top notes of lemon, peach, and lime; middle notes of frangipani, magnolia, and rose; and base notes of amber and musk. The scent is available as an eau de parfum in 25ml, 45ml and 85ml. 

Did you know that you can get a college degree in beauty industry merchandising & marketing? Find out more about FIDM and kickstart your career.

Sequined wall

We're deeply into these ideas for decorating with sequins from The Savvy Girl's Guide to Life. That wall!

Racked has the scoop on the crazy way Zoo Jeans treats their a whole new meaning to "distressed denim."

If SMP Living's mini-guide to Provence, France doesn't inspire you, we don't know what will.

Check out the sunnies Rumi Neely of Fashion Toast designed with Sunday Somewhere.

Are you bold enough to try the single statement earring trend? Check out the look on Fashion Squad.

The best summer beach essentials on Made by Girl. Spoiler alert: the beach towel is so good!

We're thanking our lucky stars for these fifty easy-to-copy outfits on Who What Wear.

Vogue Daily has the best street style from different supermodels over the past four decades. Talk about style inspiration!

Chelsea of Tea Talk is sharing her beauty must haves.

Check out Grace Atwood's summer reading list on Stripes & Sequins.

Nerds rule! You heard it here first. Happy Friday, everyone!

1. Nerd Gym Bag, $25.99,
2. I Heart Nerds T-shirt, $28,
3. Plaid Nerd Cosmetic Bag, $6.80,
4. Nerd Crop T-shirt, $15.99,
5. Nerds Rule T-shirt, $27.95,


The world of fashion is so fascinating. Who would have guessed that something as iconic as Victoria's Secret Pink could actually be infringing on trademarks. Well, the U.K. courts have ruled that it has! They're saying that Victoria’s Secret’s use of the name Pink infringes on Thomas Pink’s U.K. and European Community trademarks.

If you're not familiar with Thomas Pink, they're a luxury clothing brand (and part of the LVMH Moët Hennessy Louis Vuitton group) known for their men's and women's shirts. These collar stays retail for $50.

Collar  Boxes


Thomas Pink is seeking an injunction from the court, so stay tuned as to what will actually happen. Never a dull moment.

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