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April 04, 2014

Free Prom Makeovers and Discounts at Caché Saturday, April 12

FIDM in store event email

Join Fashion Club and Caché as we celebrate prom! Free makeovers and fun fashion surprises! Saturday, April 12, from 2:00 - 5:00 p.m. at the following Southern California Caché locations:

  • Beverly Center
  • Glendale Galleria
  • Westfield Topanga
  • Westfiled Santa Anita
  • South Bay Galleria

Plus you'll get $25 off prom dresses, and a chance to win a $100 gift card! See you there!

On another note, you still have time to enter the Cache Prom Scholarship Contest for your chance to win a $4500 scholarship to attend FIDM. Deadline is April 30. Get the details and enter on

FC Link Love -- April 4, 2014

Dream-closet-organization-inspirationSpring cleaning your closet may actually be a lot easier this year, thanks to these tips from Ruche.

Cupcakes and Cashmere really had us going with this April Fool's joke.

We all have our beauty must haves; The Blissful Blog  has got some really good ones.

Woohoo! Sincerly Jules has new merchandise and a gorgeous lookbook to go with. has rounded up the best nail polishes for spring.

It's all about summer shoe trends on Shop Talk. And yes, gladiator sandals are still a must.

We are beyond obsessed with these IRO sandals on Luella & June.

Design Darling rounded up the most adorable hot pink picks.

Make your phone even cuter with free wallpaper downloads from Design Love Fest.

The Style and Beauty Doctor has the scoop on the Nars Summer 2014 collection, and it is good!

April 03, 2014

FC President at Harbor High School in Santa Cruz To Attend FIDM in Fall 2014

Kayla Graff

Fashion Club President at Harbor High School in Santa Cruz, Kayla (Kalyani) Graff has travelled the world and is proud of her global network. She’ll be attending FIDM in the fall, and she has plans to one day have her own fashion line.

"Dressing up and expressing myself through fashion is a huge part of who I am. I love to travel and have been to many places around the world, including India for a month, working in an orphanage, living in Costa Rica for a year, Jamaica, Bahamas, and those are only a few. I grew up in Santa Cruz, California where we have our own style. Creativity and expression has been molded into my day-to-day life because of the location of my hometown."

Read her entire interview on

April 01, 2014

You Gotta See This Prom Makeup DIY: Vintage and Totally Glamorous!

FIDM Student Erica Williams shows us how to get the perfect vintage makeup look for prom. Love it!

New Interview With FC Prom Challenge Designer Blake Patterson

Blake Patterson FC Prom Challenge

In FC’s Prom Challenge, FIDM Advanced Fashion Design Student Blake Patterson was challenged to do a redesign of a thrift store dress inspired by PLL actress Lucy Hale. He had six weeks to do it, and a $50 budget!

Name: Blake Patterson

FIDM Major:
Advanced Fashion Design

What did you like best about Fashion Club's Prom Challenge in which you designed a dress inspired by celeb Lucy Hale? Taking something unwanted and turning it into something fabulous. 

Why did you select Lucy Hale as your celeb to design for?
I choose Lucy Hale because I like her style and she is an amazing actor. 

Where did you find your thrift store dress? 
I found my dress at a Goodwill. The color spoke to me. It was an eight dollar Diane Von Furstenberg day dress with a bunch of ruffles. 

Describe your finished prom dress design: My prom dress dress if fun and flirty. She can dance in it and play with the layers if tulle. 

Tell us about your experience in DEBUT: DEBUT has been good. A lot of work. But, definitely worth it. 

How did you choose your major? I love art. And fashion is my medium to express it. 

What are your career goals?
My goal in life is to have my own successful fashion house specializing in high-end evening wear. 

What advice do you have for someone thinking about going to FIDM?
Be prepared for the amount of work you will be doing. It's not as easy as everybody thinks.

Want to see more prom designs inspired by celebs? Check out!

March 31, 2014

Must-Have Monday: Madewell Indigo Dot Messenger

Madewell Indigo Dot Messenger BagIt's road trip season and music festival season, so we need a bag. We need a bag that's roomy (snacks, water, lipgloss--it all has to go somewhere), but easy to carry. It also has to be stylish, obvi, because let's face it, fashion is our life. Thankfully, this Madewell Indigo Dot Messenger Bag meets all our criteria--it's a crossbody, so lugging around our wares will be that much easier, it has loads of pockets, and it's super cute. The sprinkles on the cupcake? It's currently on sale! Now we're ready to fill up our tank and hit the road.

What's New, What's Hot: Goodbye to Daily Candy, Finally a House of Harlow RTW Collection

Daily CandyWe were surprised and saddened by the news that Daily Candy, one of our favorite must-read websites for over a decade, is saying goodbye on April 4. Owned by NBC Universal, Daily Candy has long been the go-to resource for millions of subscribers seeking a daily dose of fashion and style, food, and entertainment all conveniently delivered to their inboxes. In an email to its readers on Friday, Daily Candy stated, "It is with the heaviest of hearts that we write today to say goodbye. After 14 years delivering you the best in food, fashion, and fun, this train, as they say, is pulling into the station." While some have cited competition as the reason for Daily Candy's shutdown (namely Racked and the uber popular Refinery 29), others have said it comes down to dollars and cents, and despite its numbers, DC just wasn't pulling in enough readers to make money. Still others argue that losing the original senior management team is what did the website in. No matter the reason, we will certainly miss the morning sugar rush that Daily Candy provided.


House of Harlow House of Harlow has been one of our favorite accessories lines since it launched in 2009, so we're beyond thrilled that Nicole Richie has launched a full ready-to-wear collection (she gave us a little taste last summer with a limited capsule collection, and we've been hungry for more ever since). "It’s been so gratifying to see the fan base that has grown for our accessories over the years, so I’m thrilled to provide our loyal customers with fashion to complete their look," Richie said in a statement. The collection channels Richie's laid-back, bohemian vibe--think slouchy pants, geometric prints, and easy, casual dresses with pockets. The entire collection is available at House of Harlow now; prices range from $60 to $300. "It’s exciting that House of Harlow 1960 is now one step closer to being a complete lifestyle brand," added Richie. It certainly is!

March 30, 2014

Daughter of Iconic '80s Jeans Label Sasson Founder is Rising Star in Fashion Design

Elle Sasson

Premium denim labels started becoming a "thing" back in the '70s and '80s. There was Jordache, Chemin De Fer, Sergio Valente, and of course Sasson. And that's what brings us to the next thing we want to tell you...Elle Sasson, the 25-year-old daughter of Sasson Jeans creator Maurice Sasson, is making Sasson a big name in fashion once again!

Elle was born in New York City and moved with her family to Hong Kong at the age of five. Raised between Hong Kong and Tel Aviv, she studied fashion design in both cities and then interned for Alice + Olivia and Derek Lam in New York. 

Elle Sasson

She first collection was inspired by Ed Ruscha’s art book, “A Few Palm Trees,” which incidentally is a collector's item. (We googled it—signed copies of the book are going for $1200!) But, we digress. Elle sold her first collection into Bergdorf Goodman, Neiman Marcus, Intermix, and Shopbop. How's that for a first collection?! Amaze.

But the real question is, when is Elle Sasson going to go into the denim market?! Inquiring minds...

March 29, 2014

Career Girl Answers: How Do I Become a Fashion Designer?

Career Girl

Dear Career Girl,

I would like more information about how to become a fashion designer. I'm 15 and in the 10th grade. I want to become a fashion designer so that I can show off my sense of style. I was wondering if you could send me a free sewing machine as a gift so that my dream of becoming a fashion designer could come true.

—Miz M.

Dear Miz,

I think it's absolutely fantastic that you are interested in becoming a fashion designer. It can be an incredibly rewarding career path. You get to be creative, do trend research, and work in a multi-billion dollar industry with tons of opportunity! FIDM offers a Fashion Design Degree with curriculum that stimulates creative expression in all aspects of Fashion Design, including fashion sketching, creative design, computer applications, draping, and pattern drafting. If that sounds interesting, contact an Admissions Advisor at 213-624-1201 and they can tell you how to best prepare now to get accepted into the program.

In the mean time, practice your fashion sketching skills. has a free fashion sketching tutorial. Enter your designs into our monthly Sketch Contest for a chance to win a sketchpad.

As far as a sewing machine is concerned, well, you'll have to stick around for our 12 Days of Giving Contest in December! We always have a sewing machine up for grabs!

—Career Girl

Do you have a question for Career Girl? Please send an email with your career related questions to [email protected] Be sure to read questions answered from other readers, too!

March 28, 2014

5 Pretty Prom Dresses Under $50

Prom dresses under $50
Looking for the perfect prom dress? How about one that costs less than $50? Yeah, we thought you'd like the sound of that. Happy Friday, Fashion Clubbers!

1. Glamorous Lace Prom Dress, $41.40,
2. Royal Blue Chunky Stone Keyhole Neckline, $19.99,
3. Clarisse Short Babydoll Prom Dress, $45,
4. Navy and Silver Short Prom Dress, $49,
5. Spaghetti Strap Sequin Top Prom Dress, $49.90,