Athleta, Gap Inc.'s fitness apparel brand, is partnering with Derek Lam 10 Crosby to create a lifestyle collection., a match made in athletic wear heaven. Lam, whose own 10 Crosby line is geared toward an active lifestyle, said in a statement, "Our customer leads a very active lifestyle. Fitness is very much a part of it and we always strive to create clothing which works in her life. Athleta's expertise in performance fabrics and fibers has offered us a really exciting opportunity to create a collection which complements perfectly what we do for Derek Lam 10 Crosby." The collection will include everything from leggings to jackets to dresses, and will be available on the Athleta website and select stores, and starting in September 2015 at the NYC 10 Crosby boutique. This is the first collaboration of its kind for Athleta, and judging from the above sketch, it's going to be a good one.
Washington D.C.-based boutique beauty chain Bluemercury has just been scooped up by Macy's Inc. for a cool $210 million. Bluemercury, a luxury beauty product retailer that calls Sephora its number one competitor, has 60 stores in 18 states, including California and New York. Bluemercury carries top beauty brands like Laura Mercier, Bobbi Brown, Trish McEvoy, Nars, and Oribe, as well as its own proprietary skincare line called M-61, which founders Mary Malcolm Beck and Barry Beck developed. The boutique chain is growing at a rapid pace, almost doubling the number of stores in the last seven years. "We are excited to continue our aggressive expansion of Bluemercury while simultaneously leveraging Macy’s leadership in omnichannel technology, supply chain and retail operations," said Mary Malcolm Beck of the acquisition. With any luck, you might just find a Bluemercury popping up in your town.
If you're at all into Andy Warhol you'll love this collaboration between the Andy Warhol Foundation and Converse (yes, as in the sneakers). The all-star sneaker capsule collection includes both high and low tops featuring the artist's most famous works, like his Campbell soup print. "With this collection, we aim to celebrate and foster the innovative artistic expression that’s intrinsic to both Converse and Andy Warhol," said Converse All Star Design Director Damion Silver. "Andy Warhol famously created art inspired by American pop culture icons, and was a pioneer in utilizing the Chuck Taylor All Star as a blank canvas for his work. From this shared creative history grew our collaboration with Warhol." The 14-piece Converse x Andy Warhol collection, available in stores and online now, ranges from $35 to $90 and includes three T-shirts as well as the sneakers.