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241 posts categorized "Los Angeles"

May 24, 2013

FIDM Alumna Tammie Jeon Tells FC What It's Like Being a Fashion Stylist

Tammie Jeon

Love Culture is amazing, right? Such cute clothes as such good prices! Well, guess what. Two FIDM Grads are currently working at the Los Angeles headquarters of the trendy online retailer. Tammie Jeon (at right in photo above) is an Assistant Stylist and Anne Kitagawa (on left) is an Assistant Buyer. They both visited FIDM recently to talk with the students about their jobs and the industry.

We caught up with Tammie to find out more about what's it like being a fashion stylist!

"I book models and schedule e-commerce photo shoots, arrange the makeup/hair artist and come up with shoot concepts. I usually push out 130-150 items a day. I steam clothes, and style the model head to toe."

Read the entire interview with Tammie on FashionClub.com.

May 22, 2013

New Fashion Series Hosted by Nick Verreos Premieres Today on Look TV


Today, Look TV launched The Nick Fix, a new series of five fashion videos hosted by Project Runway star and FIDM Grad & Instructor Nick Verreos.

In the first episode, Nick demonstrates to FIDM Fashion Design Student Madoka how to transform a plain leather jacket into rockstar glam. Check it out!

New episodes of The Nick Fix will post every other Wednesday on Look TV. Each will feature Nick showing a student shopping in the FIDM Scholarship Store how to turn cute fashion finds into a totally unique design that looks twice the price. Don't miss it!

Look TV is a YouTube-based fashion and beauty channel as part of Google and YouTube’s original programming initiative. With an evolving slate of original programming and a comprehensive collection of glam to practical curated content, the channel serves as the intersection of fashion and pop culture.

May 14, 2013

FC President Brandie Ribeiro Wins First Place in FHA Competition: Full Year Scholarship to Attend FIDM

Brandie Rose Ribeiro

Congratulations to Brandie Rose Ribeiro, the First Place Winner at the State Finals of the FHA-HERO Competition. The prize? A full-year scholarship to attend FIDM! Brandie is the President of her FIDM Fashion Club at Ruben S. Ayala High School, and was accepted early into FIDM last year when she was still a junior. She will be studying Fashion Design on the Los Angeles campus beginning this summer.

Fashion Club Advisor: Barbara Allen

Do you have any updates you'd like to report since your last interview with FC? I competed in the Regional FHA competition for Fashion Design and received first place. I was selected to be in the Prom Fashion Show at my high school and I wore one of the dresses that I have designed. Also, I am currently working on two designs that I am excited to add to my portfolio.

Tell us about the scholarship you received: I am an FHA/FCCLA member. FHA holds regional and state competitions each year. There are several categories that one may choose to compete in. I competed in Fashion Design. My task was to execute three designs for "Romeo and Juliet," including a cost breakdown for each design, an information sheet of the elements and principles of design, a presentation board, and a speech. I competed at the regional level and received first place, allowing me to compete at the state level. I received first place at the state competition as well. The first place prize was a full year tuition for Fashion Design at FIDM, $100 cash, and a trophy.

What was your reaction when you found out that you were going to receive it? As soon as my name had been announced for first place, I instantly had tears of joy rolling down my face. I was in shock; I am still on cloud nine. FIDM had always been my dream school and to receive a full year tuition, was a dream come true. Hard work really does pay off!

What have you learned as the President of your Fashion Club? As the President of my Fashion Club, I have learned to be creative and more enthusiastic. I have to make sure that the crafts we do are cute as well as cost effective. Also, my personality has a huge effect on my Fashionistas; the more enthusiastic I am, the more excited they are about what we are doing for that meeting.

How has being the president of your Fashion Club prepared you for your future in the fashion industry? Being the president of Fashion Club has prepared me by making me capable of thinking fast on my feet and thinking of others. Each of my Fashionistas have unique personalities and as President, I have to make sure that the activity that we are doing for that day holds all of their interests. For my future as a bridal gown designer, my duty is to make all of my brides feel absolutely beautiful.

Any advice for future FC Presidents? As a retiring President of Fashion Club, my advice for future officers is to put your all into your club because the members look up to us presidents. It is our job to inspire the members to reach their goals and to not let fashion just be a “dream.”

What are your career goals? After my first two years of Fashion Design at FIDM, I will major in Business Management. Both of these majors will prepare me as a bridal gown designer to open up my own bridal salon.

What do you expect to learn at FIDM? I expect to grow as a designer and future business owner. I am excited to learn more about fashion and how to run a successful business; and fall more deeply in love with my passion for bridal gowns. FIDM is an exquisite school providing all their students with the tools and knowledge to reach each of theirs goals.

Anything else you'd like to share? I am so blessed for all the support that I have received from my family, friends, and the staff at FIDM. Thank you, FIDM, for all of your opportunities.

May 01, 2013

FIDM Street Style: Spring Accessories

In honor of the last day to enter our Spring Accessories Pinterest Contest, we sent our social media team out on the FIDM Los Angeles campus to instagram students wearing the latest and greatest spring accessories. From rings to hairbows, take a look at what we found, and be sure follow us on instagram @fidmstyleproject for the lastest street style finds! 

FIDM Street Style - Cheyenne P - Merchandise Marketing

Cheyenne P. |  Merchandise Marketing

FIDM Street Style - Cici L - Fashion Design Student

Cici L. | Fashion Design

FIDM Street Style - Hannah H - Fashion Design Student

Hannah H. | Fashion Design

FIDM Street Style - Richard S - Fashion Design Student

Richard S. | Fashion Design

FIDM Street Style - Shelby F - Business Management Student

Shelby F. | Business Management

April 16, 2013

FIDM Street Style: Guy's Fashion

MICHAELC_MM

Michael C. | Merchandise Marketing

MARKL_FD

Mark L. | Fashion Design

LOUIEL_MM

Louie L. | Merchandise Marketing

MICHAELD_DM3

Michael D. | Digital Media

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Photo Credits: Devonte G.

March 09, 2013

Forget Food Trucks—Fashion Trucks Have Arrived

Wanderlust

Mobile retail stores—what's not to love?

Fashion entrepreneurs are modeling retail businesses after the success of the food truck phenomenon. It completely makes sense. Trucks takes less capital to launch a business, and it's a super hot trend, which adds a fun element to the whole fashion experience.

Le Fashion Truck was the first one to set up shop on the streets of Los Angeles, back in 2010. They are doing amazing. It's often parked just blocks from FIDM, at downtown’s FIGat7th. Follow them on Twitter or check their blog to see where they'll be next.

In some cases, fashion trucks are the stepping stone to online boutiques and stationary retail locations, as well. CNN reported that it cost Vanessa Lurie of Portland, Oregon, about $2,000 to transform a 1969 Cardinal Deluxe trailer (pictured above) into a two-rack vintage boutique called Wanderlust. In just two years, she was able to open a store.

Be sure to also check out Runaway Runway, JD Luxe, and Shop Truck LA.

Runaway Runway

JD Luxe

Shop Truck LA

January 29, 2013

FIDM Street Style!

Benedict-FD

Benedict | Fashion Design

Shelby-FD1

Shelby | Fashion Design

Shelby-FD2

December 21, 2012

FIDM Street Style!

9-Elva-MPD

Elva | Merchandise Product Development

8-Lauren-MPD

Lauren | Merchandise Product Development

10-Janelle-VisComm

Janelle | Visual Communications

December 12, 2012

FIDM Street Style!

6-Nathalie-Beauty

Nathalie | Beauty Industry Merchandising & Marketing

7-Brooke-DigitalMedia

Brooke | Digital Media

 

December 06, 2012

FIDM Street Style!

4-Vanessa-MPD

Vanessa  | Merchandise Product Development

5-Sarah-Fashion

Sarah | Fashion Design