FashionClub.com Daily

Lauren Conrad for Kohl's

"Sometimes simplicity is the glory to expression..." says Walt Whitman.

Lauren Conrad has stuck to her simple and chic so cal vibe when it comes to her new clothing line for Kohl's, LC Lauren Conrad. She has a variety of light-weight comfortable pieces that compliment her jet-setting life. Although her higher-end clothing line, the Lauren Conrad Collection has come to a halt, the new Kohl's line has some great basics that can compliment any style, like a black blazer and super skinny jeans. You will see more to come this November!

    ~ Arali

The Hills Have Candy?

FIDM Merchandise Product Development Student Lauren Conrad signed autographs on Tuesday, June 16 at The Grove in Los Angeles at 7:00 p.m. for her newly release fiction novel L.A. Candy. The newly retired reality star hopes to get her book on the big screen; it will be in the works soon after her book tour.

For more on FIDM's program focused on Fashion Merchandising, head to FIDM.edu.

        - Arali

Missa's Monday Match: Inspiration Lauren Conrad

Get ready to look and feel amazing this summer as Maryssa "Missa" Stumpf of Missa by Design serves up another edition of Monday Match, your hottest source for celebrity looks at unbeatable prices!

This week we're featuring FIDM's reigning celebutante, fashion designer, and television star Lauren Conrad! Edgy-chic combines with soft luxury in this breezy look that's everything we love about California style!

Enjoy!

--Alaythia

'Hills' Star Lauren Conrad to Write "L.A. Candy" Series

If being the star of MTV's most successful reality show, The Hills, wasn't enough, FIDM Merchandise Product Development student Lauren Conrad is hitting the headlines in another big way.

Our very own Lauren Conrad recently signed a three-book deal with HarperCollins Publishers to write "a behind-the scenes story of a young girl who moves to L.A. and unexpectedly becomes the star of a reality television show."

Says LC, "I've always loved books I could lose myself in, one's that would transport me to another place, but had characters I could relate to. I'm so excited to have this opportunity to write books like that for other readers."

Dubbed L.A. Candy, the series has no release date, but according to HarperCollins Vice President Elise Howard, "I've never seen a new project generate noise like the instant buzz that swept through our offices around this deal. The Hills and Lauren Conrad are household names among our staff, and their popularity is even higher among the teens who are our readers. We're bracing ourselves for a blockbuster publication."

Way to go, LC!

-- Alaythia

Lauren Conrad Designing Gown for Emmy Awards

Lauren Conrad's venture into the world of eveningwear will be televised!  The FIDM Student and television star has been asked to design the gown worn by the trophy girls at this year's Emmy Awards. 

According to a report by People magazine this is the first time in Emmy history that a celebrity designer has been recruited to design the one-of-a-kind gown worn by the women who hand out the golden statuettes. 

Lauren told People, "I am so excited that the Academy has asked me to design a dress for this year's Emmy Awards.  I will be doing a red carpet look that still reflects the simple classic design of the Lauren Conrad Collection but with a black tie twist." 

Lauren's design will be unveiled when the Emmys air live for Los Angeles on September 21 on the ABC network.  --Angel

Style for a Steal -- The Hills

Who isn't addicted to The Hills these days? Get their style for less at Lisa Kline, the L.A. shop favored by stars and fashionistas alike!

Here's Dittos Dit-Sailor Baby Denim jeans (left) that Heidi wore on the April 7th episode of The Hills. Get these sailor-inspired green jeans for 15% off from April 10, 2008 to April 18, 2008. Coupon Code: HEIDI.

FIDM Merchandise Product Development Student Lauren Conrad adores Love Quotes' Loveq Scarf (right) that is lightweight enough to wear all summer long. Though the scarves are currently out of stock, you can pre-order and use Coupon Code: HILLS through April 14, 2008.

You can also get Audrina's LNA Deep V-Neck Tee for 15% off through April 14, 2008 using Coupon Code: jessicastyle and her Lyric Culture Lyric-Revolution Tee, which is on sale now from $88 for $52.80! -- Victoria

L.A. Fashion Week - From FIDM to Fashion Week

Smashbox Studios was loud and bustling on Tuesday, with a melange of L.A. fashionistas, reporters, models, and other industry folk on hand to see stylish creations from some of the city's top designers.  We were there of course to see two of FIDM's finest show off their collections for  Fall 2008 -- FIDM grad Alan Del Rosario with his Bow & Arrow collection, and FIDM Merchandise Product Development student Lauren Conrad with her eponymous line.

It was quite clear that Lauren Conrad's sojourn to Paris had a huge influence on her collection. The MTV darling sent models out in berets tilted perfectly to one side; pouting, ruby red lips; ladylike gloves and clutch purses; and womanly silhouettes, including curve-hugging bustiers and dresses, high-waisted pencil skirts, and cinched waists. We were immediately smitten by the sweetheart neckline of one ballerina-esque, vanilla-colored minidress and the drape of an olive-hued, curve-skimming dress with blouson sleeves and a plunging neckline.

Gregarious FIDM instructor Nick Verreos was on hand to check out fellow FIDM alum Alan Del Rosario's Bow & Arrow collection, which seemed to channel the 1960s with mod-inspired jumpers and shift dresses, brightly colored tights, and big, Brigitte Bardot hair. The entire line was done in shades of black and white with punches of hot pink thrown in, and the mood was playful, with models sporting not one but two fedoras piled atop their bouncing curls. We were taken with nearly everything, particularly little details such as a tiny row of beading hidden on the back of a dress or a strip of shiny leather running down a sleeve. --Angel

Want to learn more about Lauren Conrad's major at FIDM? Click here now!

L.A. Fashion Week: March 9-13

  Fashion Club is headed to Smashbox Studios next week to bring you daily coverage of Mercedes Benz Fashion Week in Los Angeles, right here on Fashion Club Daily! From March 9 to the 13th we'll be delivering news from the runway, plus the scoop on which celebrities were at the shows, pictures from FIDM Merchandise Product Development student Lauren Conrad's Fall 2008 Collection, and other designers such as Jenny Han and Yotam Solomon (both FIDM grads) and Samora!  Stay tuned - you won't want to miss this!  --Angel

And don't miss the spectacular 2008 FIDM Debut Fashion show - click here for the webcast!

Want to learn more about how you can have a career in Fashion?  Click here to take a fun career quiz and find out which FIDM major is right for you!

Lauren Conrad is Guest Editor at WWWD.com

Check out WhoWhatWearDaily.com today to find out what guest editor and FIDM student Lauren Conrad has on her must-get fashion and beauty list! --Angel

Radar Magazine Names Lauren Conrad #1 In "Fashion's New Power Posse"

FIDM Merchandise Product Development Student Lauren Conrad beat out Karl Lagerfeld and Marc Jacobs (#2 and #3, respectively) for the top spot on Radar Magazine's "Fashion's New Power Posse" list. Click here to read the article, which dubs the Fashion Designer and The Hills star "the muse of the moment" and see who else made their list. (Hint: #5 on the list is a very famous pair of twins). For lots more info on Lauren, head here. --Kim