FashionClub.com Daily

Second Annual Jumpstart Your Dreams Contest Extended!

Attention all high school students! There's still time to enter FashionClub.com's Second Annual Jumpstart Your Dreams Contest!

We've extended the deadline for this amazing contest until Wednesday, September 30th! This is an amazing opportunity, and here's why!

While we have received a number of talented entries in the categories of fashion design and merchandise marketing, we currently have no entrants for the following categories:

 Future Digital Media Grad
 Future Interior Design Grad
 Future Graphic Design Grad
 Future Jewelry Design
 Future Beauty Industry Merchandising & Marketing Grad

Why not check out the contest details here! Applicants in these areas have a better chance of winning, so what do you have to lose! Prizes for these categories include an amazing new camcorder, $150 Sephora shopping spree, and an incredible HD media player!

Good Luck!

--Alaythia

FIDM Street Style Daily: Angel Yazaki, Day IV

What she's wearing:
"Random shirt I got in Japan; necklace from Italy; Fashion Dosthut shorts."

Fashion advice to new students:
"Always bring cute sweatshirts because it gets cold in the classrooms."

Why did you choose FIDM?
"I wanted to be in Los Angeles and learn from a school with teachers who have actually worked in the industry."

    ~ Arali

FIDM Street Style Daily: Angel Yazaki, Day III

What she's wearing:
'Shirt from Diesel; pants from Japan-Italian select stores; sandals also from Japanese department store; necklace is hand made by a French designer, was sold in friend's boutique on Melrose."

What do you enjoy most about LA?
"The diversity of people, so many different styles and kinds of people intertwined."

What's your favorite piece of clothing in your closet?
"Para jeweled sandals--could be matched with anything; they're classy but really sexy. Even comfy!"

Beauty essentials for summer?
"I use a lot of MAC during summer because it has sparkle and shimmer. It looks great in the sun. I also use really light colored sparkly nail polish for the summer."

    ~ Arali

FIDM Street Style Daily: Angel Yazaki, Day II

What she's wearing:

"Shirt from boutique in Santa Monica, Nine West shoes, necklace from market in Santa Monica."

Shopping Locations:

"Tokyo-select shops, Melrose, Politiks (English brand), Italian imports in Beverly Center, Diesel, the mall."

What would you sacrifice for clothes and accessories?

"Pain! 4 inch heels are extremely painful after wearing them all day."

Favorite brand and why?

"Valentino--he was the last designer until this year that still made everything by hand. He has very classic style, but still bold and modernized. D&G is also classic, they use a lot of animal prints and cutting edge silhouettes. It's even cheap if you go to Italy!"

    ~ Arali

FIDM Street Style Daily: Angel Yazaki, Day I

Angel Yazaki, 23 | Digital Media

What she's wearing:
"Zara shirt from Japan, Diesel cut off jeans, necklace from boutique in Italy, Marc by Marc Jacobs shoes."

Fashion Do's and Don'ts:

"Do: Get inspirations from others but alter it to your own style."
"Don't: Just wear what everyone else is wearing."

Summer Essentials:

"Bright accessories (ie: necklaces/rings); I love Miu Miu sandals and Nine West flats."

Inspirations:

"Runway shows, Alexander McQueen, Prada, and Lip Service (punk rock clothing store)."

    ~ Arali

FIDM Street Style

Matthew Alexander | Digital Media

What he plans on wearing the first day of classes:

Supras shoes, a hat, shorts, and a t-shirt.

~ Arali

New Episode of FIDM Reality Show, LIVING THE FIDM LIFE

Watch Part 1 and 2 of the new episode of Living the FIDM Life, a reality show created, edited, and produced by FIDM Digital Media Students.

FIDM From a Guy's Perspective

    FIDM Student Adam Juneau practically grew up with FIDM because his mom worked for the college. "I got really close to the people here. The guards came and watched me play basketball back when I was in high school--even teachers did," Juneau remembers.
    After high school, he needed a change of scene and moved to Boston to study. Juneau got a degree in Comparative Media Studies and then took the next step to enhance his knowledge by applying to FIDM's Digital Media program. "FIDM is more production oriented. I have the opportunity to practice a lot. [That experience] gives me a really nice background," said Juneau. He explains what he finds so fascinating about his major: "We cover much more then what another media degree might cover, but we have a really thorough understanding of what we do. You don't leave thinking you need to go back to school. You leave here thinking you're ready to work and get out there and do what you need to do."
    He considers confidence key at FIDM: "Being confident in yourself and then projecting that out there is important." He gave some pointers for those who are considering attending FIDM. "The classes here are not like the ones in high school. The teachers don't force feed you the information; you're meant to go out and get it yourself. You need to take a proactive role to learn and get your grades up and study. It's not your teachers job to 'teach' you--It's your job to learn; it's their job to be your resource."
    With the many opportunites at FIDM, Juneau doesn't see design as just Fashion. "Beyond Fashion, design is the root of the school. All of it is design. We're all designers, we just specialize in different ways."

            - Arali

Fashion Blogs: Another Dimension

I love blogs. I love the immediacy of communication. I love the reciprocal relationship of writer/reader. I love the personal voice. I love the story it can tell from a human perspective. And I love the dimension it can add from a marketing perspective. Take for example the Planet Blue blog. (For those of you who haven’t had the pleasure of shopping there, Planet Blue is a must-shop boutique with stores in Malibu, Santa Monica, and Venice.) Their blog has posts on everything from new collections arriving in their stores to what trends to shop for to really personal things like photos of their buyer at the Mart. It tells the fashion story, and specifically their store’s story, which makes you feel connected, which makes you want to shop there. Brilliant.

I could go on and on about fashion blogs, but why not just share with you one of my favorites: The Sartorialist.

The Sartorialist is a blog about regular people on the street looking fashionable. It was started by Scott Schuman, a veteran of the fashion industry, who used to work in sales and marketing for high-end women’s designer collections like Valentino. He started photographing people on the streets of NY, posting the photos and making comments on them. Viola. It is now a fantastic resource for people who work in fashion.

Let me know your thoughts (and what fashion blogs you like).

--Gigi Hooghkirk

"Listening Man" Video

If you're a Wes Anderson fan (and who isn't?), this new video directed by Dominic Leung for the British group A Band of Bees will set your heart aflutter. And, if you fancy yourself a future Video Director, be sure to enter our FashionClub.com Back-to-School Contest (you must be 14-18 yrs old) to win a Film Comment Magazine subscription, the Director's Label Series boxed set featuring videos by Michel Gondry and Spike Jonze, and a digital camcorder. Oh, and don't forget to check out FIDM's Digital Media program while you're at it. --Kim