Former model Alexa Chung has teamed up with AG Adriano Goldschmied on a 20-piece collection set to his stores in January for spring 2015. Expect to see overalls and denim dresses as well as t-shirts and jeans in the Alexa Chung for AG lineup.
“The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic,” Alexa Chung said.
Chung visited the office of AG and its parent company Koos Manufacturing Inc., in South Gate, California, which is about 10 miles from FIDM's Los Angeles campus. The former model discovered that it was also the site of its 400,000-square-foot factory, run by the Ku family, well-versed in the denim industry.
WWD reported Alexa saying, "I found the trip incredibly inspiring and an opportunity to learn about denim and make things I had been dreaming about finding."
Start an official FIDM Fashion Club at your high school this fall. It's super fun, and we will help you every step of the way. Plus, FIDM offers exclusive scholarship opportunities to Fashion Club members! Download the forms on myfidmfashionclub.com and get started!
We have to wait until November 21 for the first of the two Mockingjay movies coming our way, but at least we have this trailer for now!! Enjoy!
Retailers continue to break ground on innovative ways to collaborate with designers and artists. This time, it's H&M. On July 17, they're opening their biggest store yet—a 57,000-square-foot flagship on Fifth Avenue in New York—timed to coincide with artist Jeff Koons' restrospective at the famed Whitney Museum of Art, which runs June 27 to October 19.
H&M is sponsoring the art exhibit! Not only that, Koons designed a limited-edition Balloon Dog handbag to retail online and at select H&M locations for $49.95.
For the opening, an image of the artist’s Yellow Balloon Dog will cover the flagship’s five-story windows with the tagline “Fashion Loves Art."
Koons has sold his work for as much as $58.4 million, so this is quite an impressive partnership. Way to go, H&M!
NOW taking RSVPs! Reserve your space to meet the founders of Juicy Couture at FIDM Los Angeles on Friday, June 27 for "The Glitter Plan" Book Signing & Reception.
Fashion icons, best friends and business partners, FIDM Alumna Pamela Skaist-Levy and Gela Nash-Taylor transformed a small entrepreneurial project into a global fashion empire with Juicy Couture. Join FIDM for an intimate Q&A with the duo in a panel-style discussion followed by a book-signing of their new tome, The Glitter Plan: How We Started Juicy Couture For $200 And Turned It Into A Global Brand.
Friday, June 27
4:30 p.m.: Check-in
5:00 p.m.: Q&A begins
5:30 - 7:30 p.m.: Reception
FIDM Los Angeles,
919 S. Grand Avenue,
Los Angeles, CA 90015
RSVP is required and space is limited.
Fragrance designer André Barnwell, who teaches Fundamentals of Fragrance in FIDM's Beauty Industry Merchandising & Marketing Program, is our guest beauty blogger, reviewing fragrances and reporting on fragrance trends. André says...
Beyonce brings us her latest fragrance Rise by Beyonce inspired by the works of her favorite poet Maya Angelou. Rise has top notes of bergamot, apricot, and basil; middle notes of orchid, jasmine sambac, and freesia; and base notes of cashmirwood, musk, vetiver, and autumn woods. Rise by Beyonce is an eau de parfum and is available in a 1.0, 1.7 and a 3.4 oz. spray.
Dear Career Girl:
How can I learn fashion styling on my own while I'm in high school? Thanks!
Fashion styling is an exciting career to get into. There are quite a few career paths you could pursue as such.
In Los Angeles, it's all about celebs. Whether it's red carpet, magazine editorial, or public appearances, celebs often hire fashion stylists to put their looks together.
In New York, it's much more about magazine editorial. Fashion stylists pull samples from showrooms and top designers, before the looks even go into production, so that magazines can shoot their editorials in advance of the season.
If you want to learn fashion styling while you're in high school, the best thing is to start styling your friends. Visit their closets and put together looks, mixing accessories and layers they might not have thought of.
Another great way to get experience is to start a fashion blog so that you get used to talking about clothes as style, crediting the designers and labels you wear. Once you begin to establish yourself as a fashion professional, reach out to retailers and ask them if you can borrow their clothes for photoshoots. Often department stores will work with credentialed stylists, charging a restocking fee.
For summer, you may want to consider working in retail. It's excellent experience for someone getting in to the fashion industry.
Also, keep in mind that when you're ready for college, FIDM offers a Visual Communications degree that prepares grads for careers as stylists—so that's always an option, too.
Good luck to you, Lydia!
Do you have a question for Career Girl? Please send an email with your career related questions to firstname.lastname@example.org. Be sure to read questions answered from other readers, too!
Sania Josiah was born in Liberia and grew up in Ghana. She came to FIDM to study Fashion Design in the Professional Designation Program after she had earned her B.S. degree at the University of Rhode Island. We were so honored to have her participate in our FC Prom Challenge this year where she transformed a thrift store find into a prom ensemble inspired by Janelle Monáe!
"I was born is Monrovia, Liberia in 1990. Due to the Civil War, my parents, siblings, and I moved and settled in Ghana which is where I grew up. But by the grace of God, my family and I started a new chapter of our lives here in the United States of America and now reside in Providence, Rhode Island. I fell in love with fashion as a young girl because of my mother. She was a seamstress in Ghana and owned her own business where she worked from home.
When I got to college, I pursued and studied fashion at the University of Rhode Island. After graduating with a Bachelor's of Science from the Textile, Merchandising, and Design program, I decided to move to Los Angeles, California to continue my education at FIDM/Fashion Institute of Design and Merchandising. At FIDM, I am majoring solely in Fashion Design, in the professional designation program. I am currently in my last quarter and I am open to working freelance or permanent jobs in the fashion industry."
In FC’s Prom Challenge, FIDM Advanced Fashion Design Student Blake Patterson was challenged to do a redesign of a thrift store dress inspired by PLL actress Lucy Hale. He had six weeks to do it, and a $50 budget!
Name: Blake Patterson
FIDM Major: Advanced Fashion Design
What did you like best about Fashion Club's Prom Challenge in which you designed a dress inspired by celeb Lucy Hale? Taking something unwanted and turning it into something fabulous.
Why did you select Lucy Hale as your celeb to design for? I choose Lucy Hale because I like her style and she is an amazing actor.
Where did you find your thrift store dress? I found my dress at a Goodwill. The color spoke to me. It was an eight dollar Diane Von Furstenberg day dress with a bunch of ruffles.
Describe your finished prom dress design: My prom dress dress if fun and flirty. She can dance in it and play with the layers if tulle.
Tell us about your experience in DEBUT: DEBUT has been good. A lot of work. But, definitely worth it.
How did you choose your major? I love art. And fashion is my medium to express it.
What are your career goals? My goal in life is to have my own successful fashion house specializing in high-end evening wear.
What advice do you have for someone thinking about going to FIDM? Be prepared for the amount of work you will be doing. It's not as easy as everybody thinks.
In FC’s Prom Challenge, FIDM Fashion Design Alumna Jade Thompson was challenged to do a redesign of a thrift store dress inspired by Chloë Grace Moretz. She had six weeks to do it, and a $50 budget!
Tell us a little about yourself: I grew up in a small town in Oklahoma. I grew up being involved in everything creative I could be—all the art classes, painting and drawing on my own, playing piano and drums, high school yearbook (designing pages), creative writing, and sewing. In the past year and a half, after graduating FIDM, I worked for multiple indie films as head costume designer, one of which went on to win multiple awards at international film festivals and was in theatres in Switzerland. I currently work freelance in the FIDM Public Relations office in between costuming jobs and other work. I also work as an independent contractor doing design work for menswear company Ace Rivington, an upstart company created by Beau Lawrence, former Product Development Director at GUESS.
What did you like best about the FC Prom Challenge? I really enjoyed taking inspiration from Chloë Grace Moretz, and creating my own one-of-a-kind design. My favorite part about designing is illustrating, and then putting in the work to see it come to life.
Why did you select Chloë as your celeb muse? I chose Chloë Grace Moretz because I love her personality and her acting. She always plays these incredibly strong female roles, which I admire.
Where did you find your thrift store dress? I found it at Goodwill in my neighborhood in Los Angeles. It was a painfully simple red dress with terrible '80s shoulder pads and no shape.
Describe your finished prom dress design: Quirky and polished. I wanted to create something whimsical and fun, but still easy to move and dance in.
What is it about your design that reflects Chloë's style? Her personal style is quite fantastic. She has a personal style not far from my own. Her day-to-day style is edgy, with a touch of femininity. She chooses to wear quirky, colorful, and youthful designs on the red carpet instead of gowns—she has fun with her outfits. Instead of trying to channel old school Hollywood red carpet dresses, she embraces her individuality and youthfulness.
How did you hear about FIDM? I fell in love with Los Angeles as a little girl, and always had my heart set on moving here. A family friend works as an interior designer and some of her friends went to FIDM years ago for interior design. She suggested I tour it for Fashion Design. I toured it, fell in love, applied my senior year, and received a scholarship to attend FIDM. FIDM was perfect for me because it’s a no-nonsense kind of school. FIDM is hard, hard work. They have amazing instructors, and they teach you so much in so little time. FIDM is the perfect environment for meshing learning with an industry standard structure.
How did you choose your major? I grew up with two siblings and not a lot of expendable money. My favorite place to shop was Goodwill, I would buy outdated clothing and take them home to redesign them or style them in a modern way. Being an artist of sorts my whole life, I realized my sophomore year of high school that fashion design was a perfect way to merge my love of the arts with my skills. I’ve loved designing everything from clothing to costumes ever since then.
What are your career goals and how is FIDM helping you get there? I’ve been blessed with incredible opportunities since my graduation in June of 2012. My career goal is to find my niche and be both happy and successful, whether that road leads me to costuming full time for film and TV, working under a great designer, or even starting my own design company. I think what’s most important at 22 years old is just accepting every opportunity for experience, and eventually success will come as long as you have a passion for what you do and the tenacity to prove yourself and your artistic vision.
What advice do you have for someone thinking about going to FIDM? If you love fashion design, interior design, graphic design—whatever it is that you love—this is a great school to teach you what you need to know to work in the industry. It’s hard work; it’s not typical college life. But if you have the passion, you’re picking the right place. You’re worth the best education and FIDM is just that for artists of all kinds. FIDM gives you the tools and knowledge you need to succeed.