Fashion insider and author Tom Julian visited the Los Angeles campus to sign copies of his book Nordstrom Guide to Men's Style.
The event, organized by Student Activities and the FIDM Museum, was packed with FIDM students, faculty, and staff. Julian spoke about his fashion career and his collaboration with Nordstrom on his book. --Harriet
FIDM Merchandise Product Development Student Lauren Conrad signed autographs on Tuesday, June 16 at The Grove in Los Angeles at 7:00 p.m. for her newly release fiction novel L.A. Candy. The newly retired reality star hopes to get her book on the big screen; it will be in the works soon after her book tour.
For more on FIDM's program focused on Fashion Merchandising, head to FIDM.edu.
- Arali
This post is dedicated to those of you interested in studying Beauty Industry Merchandising & Marketing.
One of the more fabulous facets of beauty marketing is sponsoring events, like the launch of Robert Vetica’s book: “Good to Great Hair.” Moroccanoil was the beauty sponsor, gifting every guest full-size product. Celebs in attendance included Salma Hayek, Debra Messing, Rose McGowan, and Anil Kapoor (of “Slumdog Millionaire” fame).
It’s a great way to get your product in the hands of celebs and influential people in the media. Plus you get your logo in the “step and repeat,” which is the backdrop that celebs stand in front of to get photographed. Check out the photos from the event below.
Photography | Amy Graves for Moroccanoil
--Gigi Hooghkirk
Congratulations to the winner of our 4th MySpace Exclusive Contest, Elizabeth Ewing from Fresno, Texas!
Elizabeth's entrepreneurial idea knocked our socks off, and her dedication to education and the pursuit of her dreams was overwhelming!
She will walk away with an autographed copy of Lessons of a Lipstick Queen: Finding and Developing the Great Idea that Can Change Your Life by beauty business entrepreneur, Poppy King! We know that Elizabeth will go far with this book at her disposal!
Here is an excerpt from her winning essay...
"In order to start the vision for my company, I plan on entering FIDM's Los Angeles campus for the Spring of 2010 in the Associate of Arts Degree Program for Fashion Design. I would then like to further my education with a Certificate of Advanced Study in Footwear and Jewelry Design, and a Bachelor of Science Degree in Business Management.
The name of my company would be One of A Kind. What makes this company so unique from all the other successful companies, is it's range of style, clothing, and variety of sizes for each style. I know from experience, that it is such a hassle to find clothes that fit you in the right places, and make you look and feel good. At One of A Kind, it won't matter what size you are; if it doesn't fit you perfectly, you can get it altered any way you like at the store.
Fans of Twilight's Taylor Lautner can rest easy because the baby-faced cutie is reprising his role as Jacob Black in the sequel New Moon, even though the second book describes his character as a foot taller and much older-looking. Taylor has worked hard to prove to director Chris Weitz that he's the man for the role -- even going so far as to pack on extra pounds (he plans to gain 19 lbs total!). We sure can't wait to see him! Stay tuned for more New Moon news. --Angel
Highlight the holiday season with glamour and intrigue as we celebrate "From Russia with Love," December's all-new theme from FashionClub.com!
Catch the hautest looks from the coldest places as we cross Moscow to St. Petersburg for the best of What's Haute for the Holidays! Your ticket will be your new look, as we show you how to Dazzle with Sparkling Beauty Products!
During your trip, fill your appetite for adventure with our 3rd Annual Twelve Days of Giving Contest! You can enter to win a fabulous prize from our private collection of books, beauty products, jewelry and more, while benefiting the charity of your choice! We will be giving away an amazing prize every weekday through December 19th!
So bundle up, grab a steaming hot bowl of borscht and spend the season with us a FashionClub.com!
-- Alaythia
I was so inspired by the 12 Days of Giving Contest entries, I found 5 things to remind me of how fortunate I am and to be grateful for all the things that I have, this week and everyday! --Angel
Because it does!
My Life Rocks Diary, $12
It makes me happy to know that I live in a country where simple things like clean water and the freedom to express myself are guaranteed.
Happy Face Flag Button, $2
Much of the proceeds ($13.88 out of $14.99!) from the sale of this compilation CD will be donated to the PABLOVE Foundation, a group which helps the Children's Hospital of Los Angeles. The two discs feature Jack Johnson, Rilo Kiley, Bat for Lashes, and more!
Give, Listen, Help CD, $14.99
Startling images depicting social issues, ranging from genocide to global warming to consumerism, may just change your perspective (for the greater good).
What Matters: The World's Preeminent Photojournalists and Thinkers Depict Issues of Our Time, $18
There's a reason why so many songs have been written about this one word. It really does make the world go 'round! Hang it up as a reminder of what's most important.
Love Love Love Wall Art, $50
Hey there, Fashionistas! If you have a MySpace page and want to win an awesome prize from your friends at FIDM: The Fashion Institute of Design & Merchandising, then we've got a contest for you!
Because you helped make our first three MySpace Exclusive Contests, FIDM Gear Giveaway, FIDM Color Creation, and FIDM "Cover Look" Creation such huge successes, we are pleased to be bringing you yet another fantastic and fun MySpace Exclusive!
Recently, the fabulous beauty business entrepreneur Poppy King stopped by our very own FIDM Museum Store for a reading of her book. Later that evening, Poppy even joined FIDM Beauty Industry Merchandising & Marketing Grads for a networking event. Poppy was extremely gracious, and autographed a copy of her book for us!
We are giving away our personally autographed copy of Poppy King's book Lessons of a Lipstick Queen: Finding and Developing the Great Idea that Can Change Your Life.
"In Lessons of a Lipstick Queen, Poppy reveals how she managed to launch a multimillion-dollar business, extracting valuable lessons from the experience as she goes along. Through Poppy's example, you can learn how to become a real entrepreneur- from recognizing a good idea and finding financing, to marketing yourself and your brand, to approaching the media, and avoiding common pitfalls. In a world where everyone is looking to get ahead, it's essential to think like an entrepreneur. Much more than just a guide to success, Lessons of a Lipstick Queen is a candid adventure story designed to take you on a journey of self-discovery."
To enter to win this amazing autographed book, simply:
1.) Write an essay of 250 words or fewer describing your entrepreneurial idea. Tell us about your original idea to start your very own company, product line, business, etc. Describe in detail why your idea is so unique, who your customer is, and how you plan to execute your vision. Please include a photo that will manifest your idea and enhance your submission. In addition, please describe which FIDM major and degree(s) would aid you in making your dream a reality.
2.) Send your essay and photo along with your name, age, mailing address, and MySpace URL to FIDMPublicationSF@yahoo.com. That's it! You will be entered to win the fabulous, autographed Lessons of a Lipstick Queen Book! ELIGIBILITY: This contest is open to anyone who is a legal resident of the continental United States and is aged 14 or older. Contest is void in Puerto Rico, U.S. territories and possessions, and where restricted or prohibited by law. DEADLINE: Wednesday, December 31st, 2008 Good Luck and Stay Fashionable! -- Alaythia
JUDGING CRITERIA: Submissions will be judged by sponsor based on the following criteria: 50% creativity, 25% adherence to the instructions, and 25% grammar/spelling.
If being the star of MTV's most successful reality show, The Hills, wasn't enough, FIDM Merchandise Product Development student Lauren Conrad is hitting the headlines in another big way.
Our very own Lauren Conrad recently signed a three-book deal with HarperCollins Publishers to write "a behind-the scenes story of a young girl who moves to L.A. and unexpectedly becomes the star of a reality television show."
Says LC, "I've always loved books I could lose myself in, one's that would transport me to another place, but had characters I could relate to. I'm so excited to have this opportunity to write books like that for other readers."
Dubbed L.A. Candy, the series has no release date, but according to HarperCollins Vice President Elise Howard, "I've never seen a new project generate noise like the instant buzz that swept through our offices around this deal. The Hills and Lauren Conrad are household names among our staff, and their popularity is even higher among the teens who are our readers. We're bracing ourselves for a blockbuster publication."
Way to go, LC!
-- Alaythia
This morning I was catching up on my blog subscriptions when a scrumptious over-the-top pink dress reminiscent of the Marie-Antoinette movie caught my eye. Apparently the 17-year old girl in the pic above won the How Luxe Are You? contest and got to wear the dress all around London promoting The Luxe. (Which happens to be set in 19th century New York, but whatever.) How fabulous! (You can read all about it here.) I've heard about The Luxe (thanks, Alaythia!), but haven't read it yet. Have you? Is it any good? --Kim
