Meet Beauty Bloggers Elle and Blair Fowler at FIDM on October 23

THIS EVENT IS NOW OVER.

Beauty bloggers and YouTube stars Elle & Blair Fowler will be at FIDM on Tuesday, October 23rd, from 5:00 p.m. to 7:00 p.m., for a book signing of their debut novel "Beneath The Glitter," and the launch of their own lip gloss, Skylark by Elle & Blair.

Now is your chance to hear about their secrets to their amazing success, and get a signed copy of their new book. We will be giving away 15 free copies!

Not only that, you'll get a free copy when you purchase one of their lip glosses from the FIDM Museum Shop at the event.

Location:

The FIDM Museum Shop
919 S. Grand Avenue
Los Angeles, CA 90015

Enter FC’s Branded Beauty Contest For Your Chance to Win a Prize!

Hello, future beauty industry execs! This contest is for you! Win the new book Branded Beauty: How Marketing Changed The Way We Look by Mark Tungate. It’s a fabulous read for anyone who loves the beauty biz.

We’ve got three copies of the book up for grabs. Just enter our contest using our online entry form (see “How to Enter” below), explaining which beauty brand is your favorite and why. Describe what you like about the brand’s packaging, design, and/or marketing in 150 words or less.

About the prize:
The book starts off with a fascinating account of the history of makeup and skincare, beginning with ancient Egyptian practices. Can you imagine lining your eyes with kohl? It also covers top beauty companies such as Revlon, Estée Lauder, L’Oréal, and Max Factor. Other topics include celebrity marketing, designer fashion and beauty, using marketing to find a niche, the importance of fragrance, the global business of beauty, and the future of beauty.

So, what are you waiting for? The contest ends January 20, 2012.

HOW TO ENTER:
1. Read the Official Rules.
2. Consider your favorite beauty brand. What do you like about the packaging, design, product, and marketing?
3. Write a short essay of 150 words or less explaining which beauty brand is your favorite and why.
4. Check your grammar and spelling.
5. Enter the contest by using our online entry form.

Enter now! Good luck!

New Book—Preppy: Cultivating Ivy Style

Preppy is in for fall, and just in time is new Rizzoli book "Preppy: Cultivating Ivy Style," by Jeffrey Banks and Doria de La Chapelle.

Available in October ($45), the book explores the history of the American preppy look, replete with photos from the original Ivy elites. Get ready for Oxford shirts, khakis, and Peter Pan collars!

**

We did a little exploring ourselves and came up with great preppy finds to get you started on this look for fall.

Contrast trim blazer, $115, yesstyle.com

Yellow preppy canvas sneaker, $19.99, urbanoutfitters.com

Blazer, $24.90, forever21.com

Vest, $24.95, hm.com

Knitted contrast Peter Pan collar top, $72, topshop.com

 

Learn more about Fashion Schools in California. 

New Essential Red Riding Hood App

We just love the new iPad and iPhone title, Essential Red Riding Hood, from Robot Stampede . The classic tale is beautifully illustrated in this interactive story book.

Check out the super cool features such as engaging animations, narration, and interactive touch options here.

If you love digital media apps like these, consider attending a digital media college to learn more. 

Win This Fashion Book: 101 Things I Learned In Fashion School

Hello lovely readers! An excellent new fashion book has just been published and we've got 3 copies to give away.

101 Things I Learned In Fashion School by Alfredo Cabrera and Matthew Frederick is a great resource for you aspiring designers. There is instruction on:

• Roles and responsibilities of a fashion team
• How to take proper measurements
• Fashion illustrating
• How to pivot a dart
• Weaving and knitting fabrics

...and so much more!

Just leave a comment of 150 words on why you'd like to attend fashion design college. 

The winners will be announced Tuesday, June 22.

And remember, "Simple clothes aren't simple to design." That's number 47 on the list of 101...

Jaye Hersh of Intuition Visits FIDM

Jaye Hersh, celeb stylist and owner of hot LA boutique Intuition, recently visited FIDM to share her industry experience and talk about her new book "Hollywood Intuition: It's What Separates Fashion Victims From Fashion Victors," available for purchase in the FIDM Museum Shop.

 

Hersh knows the hottest fashion trends, including what celebs are wearing on the red carpet—and stocks her store accordingly. She founded Intuition as a way to finance her children's education. The profits literally went "into tuition."

 

Right now she also has an amazing accessory line at Target called Hollywood Intuition. Cute stuff at great price points! Jaye Hersh really knows her stuff when it comes to fashion merchandising and design...

 

 

Hollywood Intuition Tie Dye Scarf, $14.99, target.com

 

Hollywood Intuition White Tote, $29.99, target.com

 

Hollywood Intuition Bracelet Set, $19.99, target.com

-Gigi Hooghkirk

Trend Analyst & Fashion Expert Tom Julian Visits FIDM

Fashion insider and author Tom Julian visited the Los Angeles campus to sign copies of his book Nordstrom Guide to Men's Style.

The event, organized by Student Activities and the FIDM Museum, was packed with FIDM students, faculty, and staff.  Julian spoke about his fashion career and his collaboration with Nordstrom on his book. --Harriet

The Hills Have Candy?

FIDM Merchandise Product Development Student Lauren Conrad signed autographs on Tuesday, June 16 at The Grove in Los Angeles at 7:00 p.m. for her newly release fiction novel L.A. Candy. The newly retired reality star hopes to get her book on the big screen; it will be in the works soon after her book tour.

For more on FIDM's program focused on Fashion Merchandising, head to FIDM.edu.

        - Arali

Moroccanoil Sponsors Book Launch: Robert Vetica’s “Good to Great Hair”

This post is dedicated to those of you interested in studying Beauty Industry Merchandising & Marketing.

One of the more fabulous facets of beauty marketing is sponsoring events, like the launch of Robert Vetica’s book: “Good to Great Hair.” Moroccanoil was the beauty sponsor, gifting every guest full-size product. Celebs in attendance included Salma Hayek, Debra Messing, Rose McGowan, and Anil Kapoor (of “Slumdog Millionaire” fame).

It’s a great way to get your product in the hands of celebs and influential people in the media. Plus you get your logo in the “step and repeat,” which is the backdrop that celebs stand in front of to get photographed. Check out the photos from the event below.

 

 

  

Photography | Amy Graves for Moroccanoil

 

--Gigi Hooghkirk

And The Winner Is...

Congratulations to the winner of our 4th MySpace Exclusive Contest, Elizabeth Ewing from Fresno, Texas!

Elizabeth's entrepreneurial idea knocked our socks off, and her dedication to education and the pursuit of her dreams was overwhelming!

She will walk away with an autographed copy of Lessons of a Lipstick Queen: Finding and Developing the Great Idea that Can Change Your Life by beauty business entrepreneur, Poppy King! We know that Elizabeth will go far with this book at her disposal!

Here is an excerpt from her winning essay...

    "In order to start the vision for my company, I plan on entering FIDM's Los Angeles campus for the Spring of 2010 in the Associate of Arts Degree Program for Fashion Design. I would then like to further my education with a Certificate of Advanced Study in Footwear and Jewelry Design, and a Bachelor of Science Degree in Business Management.

      The name of my company would be One of A Kind. What makes this company so unique from all the other successful companies, is it's range of style, clothing, and variety of sizes for each style. I know from experience, that it is such a hassle to find clothes that fit you in the right places, and make you look and feel good. At One of A Kind, it won't matter what size you are; if it doesn't fit you perfectly, you can get it altered any way you like at the store.

 

       One of A Kind starts at Gothic and ends at Couture. Each style will have its own fashion team that is highly qualified to design for that style. For example, a person applying to work at One of A Kind, who use to work for Terri King would work in the Gothic area. Someone who used to work for Burberry, would work in the Sophisticated-Chic area, etc.

     

    The customer will come first, so if a customer feels they can't find what they are looking for, they could go to a fashion consultant at the store, who works in their desired style area. This person would help sketch out a design that will fit the customers personality. The sketch would then be sent to the company's seamstress who will create the design, and send back the finished garment!

     

    I consider this to be the best idea for a company because it's fun, stress- free and for anyone and everyone."

 

Way to go, Elizabeth! I hope we are invited to the grand opening!!

 

-- Alaythia

 

Psst... Don't forget to enter FashionClub.com's latest giveaway, the Totally '80s Flashback Photo Contest! It's super simple, and you could be featured here, and/or win some totally awesome '80s themed prizes!!