Emily Current and Meritt Elliot are, without a doubt, fashion's It girls. They launched denim label Current/Elliot (they left in 2012), are stylists to countless A-list celebrities, design a so-hot home collection for Pottery Barn Teen, and wrote a book called A Denim Story. Now the duo are back to designing their own fashion label, and it's aptly named The Great. The Great, which launched in time of Spring 2015, is a multi-category contemporary label with a "whimsical Americana" aesthetic. "It’s sort of like a more feminine, charming Ralph Lauren. We really have this American aesthetic with heritage workwear, army denim, t-shirts, fleece... like, these classic fabrications [that have] our take on them in terms of proportion and detail," said Meritt Elliott of the new label, adding, "A lot of times people use this term 'American wonderland.' We love that, too; it kind of feels like a wonderland."
It's been 105 years since Women's Wear Daily printed its first paper, but times, they are a-changin', and in this new age WWD is dropping the "Daily." Like many fashion publications, including Lucky and W, WWD is going to scale back on the print side of the house and focus on its web presence. Starting the week of April 29, WWD will print a weekly publication. The paper will still feature the same types of industry news stories--retail news, original profiles and photography, party coverage, op-eds--while the website cover up-to-the-minute news and updates.
And in case you missed it, online fashion retailer dEliA*s is no more as of last week. dEliA*s, which was similar to Charlotte Russe or Wet Seal, launched in 1993 and pretty much ruled the decade. Sales have declined in recent years, though, and in November of last year dEliA*s was delisted from the Nasdaq Global Market. Some dEliA*s brick and mortar locations are still liquidating merchandise, as well as store fixtures, so if you have one in your area you might want to check it out. Goodbye, dEliA*s; we'll miss your denim maxi skirts, daisy prints, and stacked eyeshadow pots.