We love Joe Fresh for their cute clothes at amazing price points, right? Well, starting today you can now find cute little Joe Fresh shops in over 60% of J.C. Penney's stores—that's over 680 stores!
You'll find patterned pants and silk short-sleeved tops for mostly under $40. Plus, this weekend J.C. Penney is offering a sweepstakes to win monthly Joe Fresh wardrobe updates for the rest of the year. Sounds good to us!
The Business of Fashion reported that Joe Fresh was introduced at J.C. Penney online last month, and in its first few days the brand had seven times the visitors of J.C. Penney's number one online brand, Liz Claiborne. Joe Fresh is designed by Joe Mimran, founder of Club Monaco.