Fragrance Trends: Elixir by Shakira
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Shakira is coming out with a new fragrance, called Elixir.
WWD reported that the chief brand officer of Puig, Shakira's scent licensee, said, "The scent is aimed at a youthful consumer who wants to explore her power and her mystery."
It has top notes of neroli, white pepper, and white flower; middle notes of freesia, peony and apricot skin; and bottom notes of white cedarwood, amber, benzoin, sugar cane, and musk.
As far as the design of the packaging, the bottle is said to be inspired by classic apothecary bottles. Catalina Estrada, a Colombian artist, designed the outer box, which features birds, leaves, and a teardrop shape on a pale background.
You will see it first at Kohl’s and Sears later this month; then by September it will be available at Walgreens, CVS, and other mass-market retailers. You'll find the eau de toilette in three sizes: 0.5 oz. for $17.50, 1 oz. for $29, and 1.7 oz. for $36.