Enter FC’s Branded Beauty Contest For Your Chance to Win a Prize!

Hello, future beauty industry execs! This contest is for you! Win the new book Branded Beauty: How Marketing Changed The Way We Look by Mark Tungate. It’s a fabulous read for anyone who loves the beauty biz.

We’ve got three copies of the book up for grabs. Just enter our contest using our online entry form (see “How to Enter” below), explaining which beauty brand is your favorite and why. Describe what you like about the brand’s packaging, design, and/or marketing in 150 words or less.

About the prize:
The book starts off with a fascinating account of the history of makeup and skincare, beginning with ancient Egyptian practices. Can you imagine lining your eyes with kohl? It also covers top beauty companies such as Revlon, Estée Lauder, L’Oréal, and Max Factor. Other topics include celebrity marketing, designer fashion and beauty, using marketing to find a niche, the importance of fragrance, the global business of beauty, and the future of beauty.

So, what are you waiting for? The contest ends January 20, 2012.

HOW TO ENTER:
1. Read the Official Rules.
2. Consider your favorite beauty brand. What do you like about the packaging, design, product, and marketing?
3. Write a short essay of 150 words or less explaining which beauty brand is your favorite and why.
4. Check your grammar and spelling.
5. Enter the contest by using our online entry form.

Enter now! Good luck!