Career Girl Answers: What is Merchandise Marketing and Can I Start a Fashion Club?
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Dear Career Girl :
I actually have two questions. The first one is, can you give an explanation of Merchandise Marketing? I've been trying to find out, yet have been unsuccessful. The other question is, if I were to start a Fashion Club at my school, do I need to be aspiring to major in design or could I aspire to major in Merchandise Marketing?
- Alex
Hi Alex:
Merchandise Marketing is an exciting major that focuses on the buying and selling of wholesale and retail goods. Students learn about planning, purchasing, allocation, promotion, and leadership and go on to work as buyers, planners, store owners, managers, executives, and more!
If you like to spot trends and be organized, this may be the perfect major for you. You can read about some successful FIDM Graduates working in the field here.
And yes, you can absolutely start an official FIDM Fashion Club at your school, regardless of the major or career you are interseted in. You just have to be enrolled in high school. Get started here!
- Career Girl
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