Fragrance designer and FIDM Instructor André Barnwell is our newest guest blogger, answering your questions about fragrance! Look for more expert advice in the coming weeks.
Today's question: "Why do women wear men's fragrances?"
This trend accelerated when women started to embrace aromatherapy as a tool for relaxation. Candles, incense, bath oils, and burning oils for the home became very popular. The types of oils that work best in aromatherapy tend to be the heavier scents like vanilla, cinnamon, lavender, sandalwood, cedar wood, patchouli, and frankincense to name a few. These are common in men’s fragrances as well. You first started to buy lotions and creams with these scents and then when you went to the fragrance counter to buy a new fragrance for yourself you smelled a few men’s fragrances and thought to yourself, “this would smell great on me. I love the smell of sandalwood—it’s my favorite candle.” So, you bought it for yourself. If someone asked what you were wearing, you either made up a name or, if it was your best girlfriend, you told the truth. It has been reported that 60 percent of male fragrances bought are worn by women. What do you think?