FIDM Grad Kenna Wynne-Jones Lands Job at Bebe and Continues With FIDM's Bachelor of Science in Business Management Program
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Name: Kenna Wynne-Jones
Campus: Los Angeles
Major: Merchandise Marketing, then Business Management
Age: 20
Hometown: Dallas, Texas
Tell us a little about yourself: I am a fun, energetic, driven individual that enjoys hanging out with friends and family. I also enjoy shopping, going to the beach, traveling, and going on new adventures. I am in my third year at FIDM and am very passionate about this industry and all that it entails.
Where are you working now and what do you do? I am working at bebe as the Public Relations Coordinator. I am in charge of getting bebe in all major magazines and getting bebe merchandise worn by celebrities.
How did you find out about the job? I got my job through my internship, which was through a lead from the Career Center. I have been interning with bebe in the PR department since February and was just recently promoted to Public Relations Coordinator.
How have you utilized the FIDM Career Center? I used the Career Center to find internship and job leads, resume editing, and internship/career advice. My meetings with my Career Advisor, Eliza Kitsinian, were very helpful in following up with job leads.
Tell us a little about your internship prior to your job: Through my internship I was able to learn bebe’s work process and assisted the PR Manager. I was also responsible for pulling different looks for editorial stories, keeping track of samples that were sent out and returned, and getting new samples to send out from the designers, product developers and merchants.
Describe a typical work day: A typical work day consists of emailing with fashion editors of magazines such as Vogue, Cosmo, In Style, Bazaar, etc. and sending them new bebe samples for whatever shoot they are working on. For example I just sent out Fall/Winter samples for the November Cosmo shoot. I also work with stylists who come into the studio and pull bebe clothes for their clients, arrange store pulls, and try to get bebe merchandise in as many magazines that I can!
What do you love about your job? I love that it is constantly changing and always different. Sometimes it can be overwhelming but I love that I am sometimes challenged. I love the feeling of accomplishment when I put together great outfits for people/magazines etc. I also love bebe, and the people I work with. The company is great and all the people are entrepreneurial and enthusiastic about this industry.What went into your decision to continue with the Bachelor of Science in Business Management program at FIDM? I feel getting my BS will better prepare me for the long term and offer more opportunities within this industry.
How did you find out about FIDM and how did you know FIDM was the right college for you? I actually found out about FIDM at a college fair in Dallas. I did research on the school and decided to attend "3 Days of Fashion" the summer after my junior year of high school. I fell in love with FIDM after "3 Days of Fashion" and knew instantly that it was the perfect school for me.
How did you decide on your major initially? I chose Merchandise Marketing because I love the multiple opportunities the major offers. I wasn’t exactly sure what I wanted to do with the major, but I knew I loved the business side of fashion and was interested in buying, PR, marketing, merchandising, etc.
How do you feel FIDM prepared you for what you’re doing now? I feel extremely prepared because FIDM gave me so much industry knowledge whether it was from working professional teachers, group projects, presentations, etc. I feel like I have an upper hand on others because I am used to working in a fast paced environment, meeting deadlines, working on projects and staying in touch with the fashion/retail industry news and strategies.
Any advice for current FIDM students? Use your resources FIDM gives you! Talk to your teachers—they are industry professionals and probably are doing what you'd like to do with your own career. I had the best teacher/mentor JoAnn Jack and I loved listening to her stories about her real world experiences in the fashion industry and still keep in touch with her to this day. Also, network, network, network! That is probably the most important thing, whether it’s a classmate, someone at a fashion show, or a speaker in the library, talk to them and give them your business card, you never know who you will meet! And of course have fun!
What’s your favorite item in your wardrobe? My favorite item in my wardrobe right now is my black leather motorcycle boots.
What fashion websites/blogs do you love to visit? I love Who What Wear, because im addicted, The Sartorialist, élise Magazine, and Style Sight.
What is your biggest dream right now? My biggest dream right now is to be the Director of Public Relations for a designer or brand and to travel the world and see different fashion and cultures.
Anything else you’d like to share? Do what you love and love what you do!


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