FIDM Partners With Vera Bradley For Textile Design Project

FIDM Textile Design Students recently got the opportunity to work with Vera Bradley on a design project for their Portfolio class. The assignment was to design a set of prints for cotton fabrics to promote breast cancer awareness. It was an amazing chance for the students to get real world professional experience.

The students created three designs: an all-over print, foulard, and trims. Executives from Vera Bradley Product Development and the Sales Department provided guidance and critique for the students at critical stages in the process. The students used their own creativity and knowledge of Vera Bradley to create unique and hopeful patterns.

The students wrote about their design inspirations.

Calla Lily: "The Calla Lily is a symbol of rebirth. I wish to send a message of hope and rebirth through its trumpet-like shapes to those struggling with breast cancer."  -Sunny

Pink Promenade: "[My design] brings to life the many different paths of hope that can be found along the journey that is the fight against breast cancer. Let the pink ribbon cascading throughout lead your way through the print." -Stephanie

Peony Potion: "The Victorians believed the peony represented hope and healing." -Marina

Vera Bradley design team members were able to give the students an idea of how the creative process works when meeting with designers and going through print development, which is something they will really be able to apply once they're out in the work force.

Mimaki USA digitally printed the fabric and Vera Bradley made the bags using the student designs.

The designs, bags, and fabric are currently on display at FIDM's Los Angeles campus.

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