Fashion Design Alumna Giovanna Huaycochea is a freelance fashion
designer and illustrator who recently launched her own business. She
also finds time to write the Boho Market blog, which focuses on things that inspire her, her work, and fashion trends.
FIDM Grad Year: 2009
Campus: Los Angeles
Job Title: Freelance Fashion Designer and Illustrator
Tell us a little about yourself: I was born in Perú and have had a passion for fashion since I was a little girl. I remember designing outfits for my dolls when I was seven years old. I love the creative process of designing because it allows me express myself in an artistic way. I'm a free spirited girl, gypsy bohemian at heart and a dreamer. I love fabrics!! I can spend hours in a fabric store, I love getting inspired by the different textiles and textures. I appreciate art and photography, enjoy music, films, and I can't live without chocolate, coffee, and cozy places.
Describe a typical work day: I have a big table full of different things that inspire me such as fabric swatches, trims, photos, different images, magazines, books, and all my materials. I try to keep close to me anything that I find interesting and eye catching! Those things help me to start developing my own ideas. Then, I start sketching until I end up with something that I really love! I'm a perfectionist so I keep pushing until I feel completely happy with my design. I also love to create a nice environment when I'm working with pleasant music, my cup of tea or coffee, and maybe a piece of chocolate.
What inspires you? I get very inspired by people who pursue their dreams. In terms of fashion, I find inspiration in many things such as art, photography, fabrics, flea markets, nature, vintage, films, etc. Inspiration can be everywhere.
What is your proudest accomplishment? That I followed my heart and came to the U.S. to study what I love and never gave up no matter what.
What are some projects you've worked on? As a freelance designer, I'm involved in different projects, and I especially love to work on commissioned illustrations, designs, and artistic things. I recently finished some illustrations and designs for fellow fashion bloggers, which I'll be posting on my blog for everyone to see.
What is a skill that is most valuable when owning/launching your own freelance business? I think it's very important to know your strengths and make the most of them. I also think organization and commitment are essential when owning your freelance business. I pay a lot of attention to details and customer service is very important to me. I treat my clients the way I like to be treated.
How did you know that FIDM was the right college for you? I did my research before coming to California and visited different schools. It's hard to explain, but the first time I went to FIDM, I knew it was perfect for me. Every detail at FIDM is impeccable, from the lovely Advisor who helped me, to the environment.
What was your favorite class at FIDM? All the Creative Design series and draping. I love the artistic part of this career and I was lucky enough to have the best instructors on those classes. They were an inspiration for me!
How has what you learned at FIDM helped you in your career? FIDM opens your eyes to new things and new opportunities, and you see things from the fashion designer's perspective. You get involved in the process of designing and that makes you understand how the fashion industry works much better.
Any advice for current FIDM Students? I absolutely believe in following your dreams and taking the opportunities that life offers you. Keep pushing and never give up on your dreams even in difficult times. Difficult times should always make you stronger and if you really love what you do, you're going to see that difficulties are just part of the journey, and at the end of the day the satisfaction of doing what you love is the best feeling. Take advantage of all the great things the school offers and most of all enjoy every single day at school.
Great interview! Giovanna is very talented, she designed a dress for me sometime ago and I adore it. This a very nice interview.
K
Posted by: Kate | February 03, 2010 at 05:59 PM
What an inspiration you are, Giovanna! You have such a positive light, it comes through in words on a screen. xoxo
Posted by: glamspoon | February 03, 2010 at 08:57 PM
Giovanna is super talented, I knew that the first day I saw her work! She's definately gonna be a huge designer, and I know soon, I'll be wearing her dress on the red carpet :)
Congratulations on your success and I know you'll have many more to come! Dream Big!
love
Your chica,
Laura
Posted by: Laura | February 03, 2010 at 09:37 PM
Giovanna is so great at what she does. I know you'll make it far. Your such a smart, caring,creative and talented woman. I love u and your work
Much Love
Angie
Posted by: Angie Sang-Anong | February 03, 2010 at 11:33 PM
This is a great interview! I love these questions and definitely the answers. Giovanna is a very inspiring girl and I love the way she thinks and pursue her dreams. Thank you FIDM for publishing this, it made my day.
Posted by: Melissa J. | February 04, 2010 at 09:03 AM
Giovanna really is a very special girl. I knew it the minute we met online! I've never met her in person but I can feel the warmth of her friendship right across the Atlantic! I'm in Manchester, UK.
I was lucky enough to interview Giovanna for my vintage fashion blog, Catwalk Threads, last April and we've stayed in touch ever since. :)
I was so inspired by her dedication and creative talents. To move away from her beloved Peru to fulfil her dreams was brave and courageous. She's incredible. I hope one day I will get to meet her in person.
You can read my interview with Giovanna here: http://wp.me/psCQD-4K
I wish Giovanna the best of success and know she will go on to fulfil all her dreams. Big love! oxoxo
Posted by: Louise Sleigh | February 05, 2010 at 01:51 AM
She is fantastic and I really love her work, her fashion designs and her blog.
Best,
Inma
Posted by: INMA LÓPEZ | February 05, 2010 at 04:59 AM
Great interview! Giovanna is as beautiful on the inside as she is on the outside. She did an illustration of me and designed my dress, I now use the illustration as my blog header and also on my business card!
I can't wait to see what the future holds for this talented young lady!!
Kelly
Posted by: Kelly Berkey Designs | February 05, 2010 at 05:00 AM
Great interview !!! I wish you all the success Giovanna, thanks for inspiring us the fashion lovers !!!
Sandra
Posted by: Sandra T | February 05, 2010 at 06:05 AM
Thank you so very much everyone for your kind words about me and my work. All your comments mean the world to me! Thanks to The Fashion Club for wonderful interview; I enjoyed it so much!
Lots of love,
Giovanna H.
Posted by: Giovanna | February 05, 2010 at 10:25 AM
What a wonderfully inspiring interview! Giovanna is a very talented lady, with a huge heart as well! Much success to you, Giovanna!
Posted by: Marjorie Cunningham | February 06, 2010 at 11:50 AM