The big Grand Opening was last Saturday at 10 a.m., but I'm sure there's still tons to buy, and more coming every day -- Just like its sister store, Forever 21.
The great thing about Heritage 1981 being at West Hollywood's indoor mall, The Beverly Center, is:
1. That girls can drag their boyfriends along shopping without feeling totally guilty (they have both girls' and guys' trendy clothing)
2. Now guys also have a super-cheap source of fast-fashion like us girls have had for a quite a while, and they don't need girls' help to shop.
3. After Heritage, you can go to the 8th floor and shop some more at H&M, another, somewhat higher-end source of cheap fast-fashion that also has a guys' department.
Though they're owned by the same company, Heritage 1981 has a different style sense than Forever 21, so I can't wait to see it in person, and not on the website.
I might go tonight!
P.S.: There's a contest going on at the Heritage 1981 site, and if you submit your info before October 31st, you could be the next Heritage guy or girl.
Not only would you model in their Spring online "look book," but you'd win a $500 gift card to Heritage.
Not bad! --Belissa
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