Birchbox has made a name for itself as one of the premiere beauty subscription services, and now the company, started by two friends in 2010, has opened up its first brick-and-mortar store in Soho. "The reality is that 95 percent of all beauty products sold are still purchased offline," explains co-founder Katia Beauchamp. "That means we send a lot of our customers offline, to shop." Makes perfect business sense; instead of letting customer sample products, then go out and buy them from a competitor, a physical store allows faithful Birchbox customers continue to shop at Birchbox. But unlike its competitors, which divide the merchandise up according to brand, Birchbox separates the goods according to category, so there's a whole section dedicated to lips, another to cheeks, and so forth. Over two hundred brands are represented, including men's products, a hair salon and nail polish stationand there's even a Build-Your-Own-Box station where customers can pick from a buffet of beauty samples to take home and try, all for a mere $15.
Erica Domasek of P.S. I Made This is working on a new project, and it's all in the name of charity. Domasek partnered with Indego Africa (if you follow her on any social media channels you will have seen her travels to the continent and the amazing pictures she took) and created a series of patches, made by artisans in Rwanda, which will benefit educational charities. "The collaboration started from my sketches in New York and took me all the way to Kigali, Rwanda. I met the Ibaba women, who hand-embroidered each illustration into a patch. Together, we shared our passion for DIY," says Domasek. The colorful patches are sold for $45 for a set of two, and are available now on IndegoAfrica.org. We've got our eyes on a sweet purple pineapple and an adorable rainbow-hued giraffe.
Emily Weiss and Nick Axelrod, co-founders of go-to beauty site Into the Gloss, have taken a step outside the beauty arena and collaborated with eyewear label Warby Parker on a pair of aviator sunglasses and a wire frame design for prescription specs. The partnership came about as a result of both Weiss and Axelrod never being able to find the perfect aviators, as well as a common question Weiss receives on her site. "People are always asking, 'How do I do beauty looks for glasses?'" Weiss says. "What about the glasses?" According to Weiss there were many fittings involved and lots of small tweaks before the perfect aviators and prescription frames were born. "We both work in this world where the most minute details make a world of difference, and that's what we both took into this collaboration," says Warby Parker co-founder Neil Blumenthal. "The perfect aviator ends up being the most perfect pair of glasses, period, because it's the most versatile, and it can fit the greatest number of people's faces." Both the aviators and prescription wire frames are available now on the Warby Parker website.
Start an official FIDM Fashion Club at your high school this fall. It's super fun, and we will help you every step of the way. Plus, FIDM offers exclusive scholarship opportunities to Fashion Club members! Download the forms on myfidmfashionclub.com and get started!