Curvy girls looking for fabulous fashion at a great price can rejoice because Target, yes Target, is launching an in-house plus-size line called Ava & Viv. "We are constantly scouting for new business opportunities and this market is growing," stated Target's senior vice president of merchandising Stacia Andersen. "We felt it was time to enter this market in a really strong way." The timing is really what's key here. After decades of offering a less than spectacular selection of plus-sized clothing, not to mention the recent complaints about selling the plus-sized pieces from the upcoming Lily Pulitzer collab exclusively online, a collection for curvy girls was long overdue.
The first collection for Ava & Viv has 90 pieces, including everything from denim to work wear, and will be updated monthly. Ava & Viv will be sold in every Target store, with its own floor space, as well as Target.com, making it completely accessible. And since Target commissioned popular plus-size bloggers Nicolette Mason, Gabi Gregg, and Chastity Garner to consult on the line and model for the lookbook, the line will no doubt get plenty of promotion. Ava & Viv arrives in stores in mid-February and online on February 22. It's about time!
The iconic Fendi Baguette bag is getting a makeover, and some of the world's most famous stars are the ones giving it. To celebrate the opening of a new Fendi store in New York city, celebrities, including Sarah Jessica Parker (whose Carrie character on SATC helped push the bag to its covetable status), singer Rihanna, model Jordan Dunn, and The Man Repeller's Leandra Medine, are putting their own stylish spins on the Italian fashion house's most popular bag. The remixed bags will be on display at the new store, located at 598 Madison Avenue, from February 13 to March 13, and will be auctioned off for charity after that.
The Daily Front Row hosted its first annual Fashion Los Angeles Awards (FLAs) on January 22 to celebrate the fashion elite and their contributions to Hollywood style. "The Daily adores the glamour and influence of the awards season and we believe that the red carpet is the most powerful extension of the fashion runways. We are delighted to premiere the first-annual Fashion Los Angeles Award, complete with a special Hollywood edition of our oversize glossy, honoring the style stars who matter most right now. We plan to produce this event and this Hollywood issue every year from here on," said the mag's editor-in-chief Brandusa Niro. Among the honorees, Jeremy Scott for Womenswear Designer of the Year, Christian Louboutin for Shoe Designer of the Year, August Getty for Emerging Designer of the Year, and Gigi Hadid for Model of the Year.
Footwear designer Vince Camuto passed away last week at his home in Greenwich, Connecticut. The designer, who founded the Camuto Group, co-founded Nine West, and had licensing deals and partnerships with BCBG Max Azria, Lucky Brand shoes, Banana Republic, Ann Taylor, Tory Burch, and many more, once said, "We do shoes for just about everyone, I don't know if we're allowed to say, but any better shoe, we're making it." Camuto's eponymous footwear line has 30 U.S. stores and 62 international stores. "Retire isn't in my vocabulary," he said in 2013. Camuto was 78 years old.