What's New, What's Hot: A New Direction for Jimmy Choo, Mary Katrantzou x Adidas, a Makeup Line for Bunny Lovers
Sandra Choi, Jimmy Choo's new creative director, has only held the title since last year but it hasn't taken her long to switch gears and take the high-end accessories label in a new direction. "It's a new chapter. But I don't want to change the whole thing," Choi said. "It’s more about modernizing it. I want the brand to have all the ingredients to carry on. That’s beyond me. That’s beyond any single person." That "modernization" includes a new store concept on Beverly Hills' famous Rodeo Drive designed by David Collins Studio which will serve as a blueprint for brand moving forward; a made-to-order program that allows buyerss to pick the silhouette, fabrication, color, and heel height to design their own shoes, as well as personal monograms or messages (dates, symbols or letters) on the sole; and the launch of Choo.08, a new, rock'n'roll-themed shoe collection that "moves away from the stiletto and into brogues, combat boots and skater shoes" to appeal to a younger buyer.
So, Adidas is still having a major moment in the fashion spotlight. After spotting Adidas sneakers on everyone during fashion month, we reported that there would be an Adidas and Topshop collection. Later we found out about a partnership with Pharrell Williams to create an eco-friendly line of sneakers and apparelith Pharrell Williams, then a sneaker line withKanye West, and now the German sportswear company is collaborating with one of fashion's biggest names--Mary Katrantzou. The Mary Katrantzou for Adidas capsule collection will incorporate the designer's signature bold, colorful prints, and will be available in November.
Easter was yesterday, but if you're really into bunnies, you'll be happy to know there's a new makeup line with a bunny theme. Rouge Bunny Rouge features an adorable bunny logo (the little rabbits have eyelashes--squeeee!), whimsical packaging with drawings of plants and critters, and even has a fairy tale back story that involves a princess and, you guessed it, a bunny. Here's how the tale goes: "Vapours of stardust surmount the walls of a formidable palace to bestow dreams on the sleeping Princess Rouge cocooned within. At the gateway of reality and imagination, a gamboling bunny full of mystery provides the key to set a host of secrets free. Together they step into the Enchanted Garden, a fantasy realm of playful sophistication with whispering dark intentions, where flora, fauna and creatures of uncertain etymology are engaged in endearing fairy-tales." You can see all the products and order them on the Rouge Bunny Rouge website or Anthropologie.